Trivia Blitz VR is a football-chucking, dummy-exploding Oculus Rift trivia experience commissioned by Coca-Cola Consolidated, the largest independent bottler of the beverage, and was activated at 23 colleges during the 2018 football season. 

With over 500 questions chosen at random, participants were guaranteed unique college football and Coca-Cola trivia questions. Large displays connected the crowd and sparked rivalries among friends.