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Invisalign Soccer Challenge

Pixel Farm in collaboration with Colle McVoy for Invisalign

Created as part of Invisalign’s rebranding campaign, VR and soccer combine to excite teens about Invisalign and show them what makes clear aligners different from traditional braces. Using the HTC Vive and the Vive Trackers, each player’s head, hands, and feet are fully immersed in this ultimate soccer experience.


Players suit up and calibrate in an orthodontist’s office, surrounded by informative holograms and videos, before the walls fold down and transform the space into a massive soccer stadium. Kicking balls and power-ups into targets and drones moving about the field, players battle for the highest score before showing down with a giant brace-faced typodont in the finale.


- Programming


- Lighting


- Enemy AI

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